The Five Dimensions of Quality

by Richard E. Winder, Lindon J. Robison, and Daniel K. Judd

Dimension

Quality Function

Deming Cycle

Driving Force

Stage of Growth

Communication Mechanism

Philosophy

Psychology

Maslow

Operational Model

Relationship

Domain

Golden Rule

Principal Paradigm

5th

Value Sharing ("Delight the Customer")

AIM

Internal Desire

Fulfillment or Maturity Stage

Communion (Complete Alignment)

("I found myself completing his sentences.")

Charity; Justice and Mercy (Complete caring)

Integrative Psychology; Agape

(Perfect Love)

Actualization

Leadership

(Sharing of Vision, Resources [Human, Information, and Capital Resources], and Value)

Consecration; Mutual Participants for common good ("Lose self: gain all")

Free Will

"Do unto others as you would have them do unto you."

Value Sharing ("Delight the Customer")

4th

Inter-connectivity

(Paradigm Logic)

(1) PLAN

Inner Drive, Intrinsic Reward, Commitment of the Heart; Ethics; Moral Values

Growth Stage

Conscience or Intuition; Dialogue; Paradigm Shift (Empowerment)

Wisdom; Distributive Justice

("Do the right thing")

Conative Psychology

(Conscience, Instinct, Intuition)

Esteem

E
n
c
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m
p
a
s
s
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s

A
l
l

F
i
v
e

D
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s
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Principle-Centered Leadership (Mission Development and Resource Utilization)

Mutual Covenants;

"Partners" by agreement; Associates ("Win-Win")

Covenantal

"At the end of the rainbow we'll find our pot of gold."

Partnership ("Help each other grow")

3rd

Relationship (Systems Thinking)

(4) ACT

Duty; Obligation; Association;

Goal Orientation; Extrinsic Reward

Success Stage

Consensus; Commitment (Agreement)

Passion, Feelings, Sensitivity; Commutative Justice

("Care about it")

Affective Psychology

(Spirit, Emotions)

Social

U
t
i
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i
z
e
s

F
o
u
r

D
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Management (Structured Management & Management by Objective)

Quid Pro Quo; "Parties" to legally binding contract ("Fair trade")

Contractual

"Go for the gold."

Achievement ("Get ahead")

2nd

Measurement

(3) STUDY
(CHECK)

Incentive or Compensation; Control

Survival Stage

Communication; Understanding; Discussion (Two-way: "Tell and Listen")

Knowledge; Retributive Justice--Reward

("Do it right")

Cognitive Psychology

(Mind)

Safety

T
h
r
e
e

D
i
m
e
n
s
i
o
n
a
l

Bureaucracy

(Departmentalization)

(Two Dimensions)

Challengers; "Objects" which help achieve goals ("Win-Lose")

Competitive

"He or she who has the gold rules."

Competition ("Get ahead of them")

1st

Experience

(2) DO

Power; Greed; Fear; Apathy

Existence Stage

Conveyance ("Tell and Sell")

Actions; Retributive Justice--Punishment

("Do it!")

Behavioral Psychology

(Body)

Physiological

Tyranny or Autocracy (One Dimen-sion)

Collusion; Blame; "Victims" of the other party, who blocks achievement of goals; ("Lose-Lose")

Enforcement

"Bury it!" ("If I can't have it, he or she can't either.")

Punishment ("Get back" or "Get even") or Apathy ("Why bother?")

Rev. Nov. 25, 1993